AI & workflow automation · India

We automate the repetitive half of running an online shop.

Customer chats, catalogue copy, ad feeds, print jobs, courier bookings. We build the systems that do these, then we run them alongside your team.

Message us on WhatsApp See four real scenarios
WhatsApp Business PlatformCloud API, catalogues, Flows, in-chat payments
Shopify & AmazonOrders, listings, flat files, metafields
Google & MetaAds feeds, Merchant Center, pixels, reporting
CloudflareWorkers, D1, scheduled jobs
What we run

Seven systems, all running in production today.

We started by automating our own group of wall-art and décor shops: five brands, several thousand products, orders from Shopify and Amazon. Everything below runs every day, so we can show it working before you commit to anything.

  1. 01

    WhatsApp commerce desk

    Your WhatsApp number answers enquiries, sends products from your catalogue, takes payment inside the chat and turns that payment into a real store order. Your staff keep using the WhatsApp Business app.

    Built onWhatsApp Cloud API · Embedded Signup with coexistence · Flows · order_details payments (Razorpay) · Shopify Admin API

  2. 02

    Catalogue AI

    A vision model reads every product image, then drafts the title, description, attributes and alt text. Validation gates reject wrong values before anything goes live.

    Built onGemini vision · rule catalogues · Amazon flat-file validation · Shopify bulk APIs

  3. 03

    Image & mockup production

    Room mockups at true scale, size-guide slides and print-ready upscales, produced in batches with checks that catch padding, borders and wrong ratios.

    Built onGeometry-locked mockup pools · GPU upscaling · Adobe tooling

  4. 04

    Ads & feed operations

    Product feeds labelled so each campaign gets the right products. An hourly report goes to a sheet, and change history is read before any edit.

    Built onGoogle Ads scripts · Merchant Center · GA4 · Meta pixel & catalogue

  5. 05

    Order-to-dispatch

    New orders from every channel go into one print job. Box sizes and weights follow your packing rules, and couriers are booked with tracking written back to the order.

    Built onShopify & Amazon order APIs · Shiprocket · eShipz · print-floor sheets

  6. 06

    Social publishing

    A queue that posts to Facebook, Instagram and Pinterest on schedule, in each brand's own layout and voice, with no laptop left running.

    Built onMeta Graph API · Pinterest API · Make · Cloudflare cron

  7. 07

    Store builds & storefront SEO

    Shopify stores set up end to end: collections, structured data, page speed and copy written for search engines and AI assistants.

    Built onShopify themes · JSON-LD · Search Console · Indexing API

The WhatsApp desk, in detail

Your number, your customers, your data.

CraftTint connects a business's own WhatsApp Business Account to our messaging system through Meta's Embedded Signup. The business signs in with Facebook, picks its own number and approves access. We never hold its Facebook login.

If the number is already on the WhatsApp Business app, onboarding uses coexistence, so staff keep chatting from their phones while the automated replies, payments and order updates run through the API on the same number.

We only message customers who have contacted the business or placed an order with it. We don't send cold marketing or buy contact lists. A customer who replies “stop” isn't messaged again.

How we handle WhatsApp data →

Replies
Answer enquiries about products, sizes, prices and delivery within WhatsApp's 24-hour customer-service window.
Interactive messages
Reply buttons, product lists from the business's own catalogue, and WhatsApp Flows that collect size, orientation and delivery address.
Payments
Review-and-pay order messages through the business's own Razorpay account. Each captured payment is checked, then becomes a paid order in its store.
Utility templates
Order confirmation, payment reminder and shipping/tracking updates the customer expects.
Account management
Read the number's status, subscribe our webhook, create and check message templates, connect the catalogue, and run the one-time contact and chat-history sync that coexistence requires.
Handover
Anything the bot can't answer goes to a person, with the full thread in front of them.
Scenarios

What it looks like on the customer's phone.

Four conversations our WhatsApp desk is built for, with what happens behind each message. Names and amounts are examples.

Scenario 01 · Late-night enquiry to paid order

A customer asks about a size at 11:41 pm. By 11:46 the order exists.

The shop is closed, but the enquiry doesn't wait until morning.

  1. Customer messages the store's WhatsApp number from an ad or the website. Our webhook receives the message.
  2. The bot replies with size buttons, then sends the product card from the store's own WhatsApp catalogue.
  3. Customer taps a size. A WhatsApp Flow collects the delivery address.
  4. We send a review-and-pay order message. The customer pays by UPI or card through the store's Razorpay account.
  5. Payment captured → confirmed with Meta's payment lookup → paid order created in Shopify, so it goes into the normal print and dispatch flow.
  6. Order status and a confirmation message go back to the customer.
G
The Gallery of Artsbusiness account
Hi, is the seven horses canvas available in 48×24?23:41
Yes, it's made to order in that size. Which finish would you like? 23:41
Stretched canvasFloating frameTalk to a person
Floating frame23:42
Seven Horses · 48×24 inFloating frame, ready to hang23:42
Delivery address shared via form
Order ready to pay
Seven Horses 48×24, floating frame
Free delivery
Review and pay
23:45
Payment received, thank you! Your order is confirmed and goes to print tomorrow morning.23:46
Scenario 02 · Custom request

“Can you make it without the boats?” goes to a person, with the details already collected.

Custom work needs a human, but the human shouldn't have to ask five questions first.

  1. The bot recognises a change request on an existing artwork.
  2. A WhatsApp Flow collects the artwork code, the change, the size and a reference photo.
  3. The thread is tagged custom and passed to the team with everything attached.
  4. Once the price is agreed, the person sends a payment message from the same thread.
K
Studiobusiness account
I love this one but can you make it with swans instead of boats?14:02
We can! Tell us a little more and our studio team will reply with a price.
Describe my change
14:02
Form sent: artwork, change, size, photo
Request receivedSwans instead of boats · 36×24 in14:05
Hi, Riya from the studio here. That works beautifully. Here's your price and a preview by this evening.14:20
Scenario 03 · After the sale

Shipping updates arrive where the customer already talks to the shop.

No “where is my order” calls, because the answer reaches the customer first.

  1. The courier is booked from our dispatch system. Tracking is written back to the store order.
  2. An approved utility template sends the tracking link to the customer on WhatsApp.
  3. Delivered and read statuses come back to our webhook and are logged against the order.
  4. If the customer replies, the thread opens for the team as a normal chat.
A
Décor storebusiness account
Your order has shippedOrder #1052 · 2 items
Expected delivery: Thursday
Track shipment
16:08
Thank you! Will it come before 6 pm?16:30
Usually by 7 pm in your area. We'll message you the morning it's out for delivery.16:34
Scenario 04 · Onboarding a business

A shop connects its existing number in about five minutes, and nothing in the app is lost.

Here's what the business owner sees when they join our WhatsApp desk.

  1. The owner opens our signup page and clicks Connect WhatsApp, which opens Meta's Embedded Signup.
  2. They sign in with Facebook, choose their business portfolio and enter the number they use on the WhatsApp Business app.
  3. They scan a QR code in the app to confirm and choose whether to share recent chat history.
  4. We subscribe our webhook to their account, sync contacts and history once, and connect their catalogue.
  5. The app keeps working on their phone. They can disconnect any time from the app's settings.
✓
CraftTint onboardingfor the business owner
Step 1 Sign in with Facebookdone
Step 2 Pick your business portfolio and numberdone
Step 3 Scan the QR in WhatsApp Business appdone
Step 4 Share last 6 months of 1:1 chats? (optional)done
Number connected · app still active on your phone
How we work

From a messy spreadsheet to a system that runs every day.

Most projects start with one painful daily task. We automate that first, prove it on your real data, then move on to the next.

1

Map

We sit with the person who does the task today and write down every step, exception and workaround.

2

Build

We build the automation with checks at every step, so a wrong value stops the run before it reaches a customer.

3

Run

It runs on your data under our watch. Every change goes in a log, with a daily summary to your phone.

4

Hand over

You own the accounts and the data, and we document it all. Keep us running it, or take it in-house.

  • Your accounts stay yours.Your Shopify store, WhatsApp Business Account, ad accounts and payment gateway are registered in your business's name. We work through partner or app access you can remove at any time.
  • Nothing customer-facing ships unchecked.AI drafts, rules and people approve. Every pipeline has validation gates before anything goes live.
  • No dark patterns, no spam.We only message people who asked to hear from you, and we follow WhatsApp's commerce and messaging policies.
  • Boring and traceable.Every automated action is logged with a timestamp, so you can always see what ran and why.
Who we are

CraftTint is the automation practice of SO MANY THOUGHTS, a business registered in Haryana, India, which also runs the online art store The Gallery of Arts.

We build for our own group of retail brands and for other small and mid-sized online sellers in India.

GSTIN 06AENPA2479J2ZB

Contact

Tell us the one task you'd happily never do again.

+91 88007 52126
WhatsApp or call+91 88007 52126
Mon–Sat, 10:00–19:00 IST
Emailhello@crafttint.com
Registered businessSO MANY THOUGHTS
Nirman Kunj, Sector 16A
Faridabad, Haryana 121002, India